Corporate Communication
Category: Digital Marketing
Course Details:
The Bachelor of Commerce in Corporate Communication will provide students with a holistic and robust understanding of the field of corporate communication.
This qualification provides students with a well-rounded understanding of theory, methodology, applications and processes in the key fields of corporate communication, communication science, and business management. In addition, students will be cognisant of the rapidly changing environment of corporate communication and have the skills and knowledge to contribute to this emerging industry.
Due to the blend of communication and business-related modules this qualification will develop students’ problem solving, critical thinking and strategic skills, which is what corporates seek in graduates over-and-above an appropriate qualification.
Outcome:
Upon successful completion of the Bachelor of Commerce in Corporate Communication, the student should be able to:
• Demonstrate a critical, holistic understanding of applying the theoretical knowledge of corporate communication, communication sciences, and business management concepts in the organisational context
• Determine effective strategic communication competencies by identifying and utilising appropriate communication knowledge, techniques, strategies and technologies by planning, creating and implementing effective corporate communication activities and projects that are inclusive by nature
• Organise and coordinate resources and opportunities in the corporate communications field by managing and evaluating corporate communication activities and projects in order to ensure organisational communication delivery achieves organisational objectives and meet ethical and legal standards
• Evidence critical knowledge by integrating research methods and decisions relevant to the application of corporate communication activities and projects in order to make informed decisions that lead to effective, ethical and successful organisational communication.
• Display accountability, ethics and professional practice in applying leadership, motivation, diversity, ethics, conflict management knowledge and practices in the role of and as a corporate communication manager.
• Apply theoretical and research knowledge and analytical skills gained in the programme to a specialised area in corporate communication by writing a research proposal
-
First Year Courses
- There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour
Year 1
Semester 1
• Introduction to Corporate Communication
• Introduction to Communication Science
• Introduction to Business Management
• End User Computing/Digital Transformation in the Business Environment
Semester 2
• Corporate Communication Practices
• Interpersonal Communication
• Introduction to Financial Accounting
• Fundamentals of Economics
Assessment
- Three written papers form the First University Examination, together with a submitted portfolio of two exam essays of 2,000 words for Introduction to English Language and Literature.
- All exams must be passed, but marks do not count towards the final degree.
-
Second Year Courses
- There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour
- Anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary
- Combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem
Year 2
Semester 1
• Corporate Identity, Image, Branding and Reputation
• Intercultural Communication
• Media Ethics and Law
• Applied Communications Skills
Semester 2
• Project Stakeholder Management
• Organisational Leadership
• Inclusive Stakeholder Management
• Media and Society
Assessment
- Three written papers form the First University Examination, together with a submitted portfolio of two exam essays of 2,000 words for Introduction to English Language and Literature.
- All exams must be passed, but marks do not count towards the final degree.
- Combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem
-
Third Year Courses
- There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour
- Anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary
Year 3
Semester 1
• Strategic Communication Management
• Organisational Communication
• Organisational Diversity
• Research Principles
Semester 2
• Corporate Communication Strategy
• Global Communication
• Business Environment and Ethics
• Research in Practice
Assessment
- Three written papers form the First University Examination, together with a submitted portfolio of two exam essays of 2,000 words for Introduction to English Language and Literature.
- All exams must be passed, but marks do not count towards the final degree.
